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  • Rust-Oleum 710 Elastomeric Roof Coating, 5 Gallon, White

Rust-Oleum 710 Elastomeric Roof Coating, 5 Gallon, White

4.6 out of 5 stars (548)

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Size: 640 Fl Oz (Pack of 1)
Pattern Name: 10-Year Warranty

About this item

  • 84% initial reflectivity
  • 74% Weathered reflectivity
  • Rain resistant in 6 hours

Product information

Warranty & Support

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Rust-Oleum 710 Elastomeric Roof Coating, 5 Gallon, White


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Product Description

Rust-Oleum 710 Elastomeric Roof Coating provides a high initial reflectivity value of 80%, energy efficiency, long term durability and excellent resistance to weathering and dirt pick-up. Meets and/or exceeds the standards established in ASTM D 6083. Waterproofs and weatherproofs metal, weathered single-ply, asphalt built-up and modified bitumen roofing systems.

Top Brand: Rust-Oleum

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Customer reviews

4.6 out of 5 stars
548 global ratings

Customers say

Customers find the roof coating goes on smoothly with great adhesion and is easy to apply, covering more than 35 square feet with good coverage. The product effectively reduces temperatures on porches and saves money on air conditioning bills. While some customers say it lasts better than other brands, others report durability issues.
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26 customers mention application, 19 positive, 7 negative
Customers find that the roof coating goes on easily and quickly, with good adhesion to clean surfaces.
...Goes on easy, cleans up with water just like any exterior-grade latex paint. Day 1 was cleaning and repairing....Read more
...I am happy to report that this product goes on smoothly with good body and coverage....Read more
Liquid enough to fill cracks, but not too "runny". Requires 2 coats. Dries fast in direct sunlight. Adheres best to clean material.Read more
rolls on easy. dries rapidly{30=40 minutes) so far so good. 3 heavy rainstorms and looking goodRead more
25 customers mention quality, 23 positive, 2 negative
Customers find this roof coating to be of very high quality, describing it as the best on the market, with one customer noting it's perfect for DIY projects.
Great product! Reduced galvanized roof temperatures on animal hutches by 30 degrees; used a laser temperature reader to confirm....Read more
Excellent product. Goes on easy and the coverage is great. I sealed the roof on my 42 foot 5th wheel....Read more
Awesome product! Goes on like a really thick latex paint. No need to stir it up first or anything....Read more
Very good product. Lasts much better than other brands....Read more
23 customers mention effectiveness, 23 positive, 0 negative
Customers find the roof coating effective, particularly for RVs and architectural shingles, with one customer noting it cures fully in 24 hours in warmer climates.
Love this product and it works great and takes several coats but I am very pleased with the application for ease of application my age even though I...Read more
This stuff works great. Not so easy to paint over shingles, but it works extremely good....Read more
...But... THIS STUFF WORKED! No more leaks in my screened in porch.Read more
Worked perfectly.Read more
22 customers mention easy to apply, 22 positive, 0 negative
Customers find the roof coating easy to apply, with one mentioning it works well with a three knot brush.
...dries great and seals nice!!! put on with a roller and easy to apply! seems like it dried into a harden shell of protection.Read more
It was easy to use and easy to clean, but, not durable. Was on roof for two days when rain came. Most of the product washes away.Read more
...several coats but I am very pleased with the application for ease of application my age even though I’ve done this all my life it was super easy to...Read more
Very high quality product, easy application and clean up. Super user friendly!Read more
17 customers mention value for money, 16 positive, 1 negative
Customers find the roof coating to be excellent value for money, noting it saves them money every month.
Easy to use, great price. Used on different projects and kept them protected. Would purchase againRead more
...It is much better (and less ex-pensive) than other products I have tried....Read more
This product was the most affordable of the roof coatings that I shopped....Read more
...Cooled down the house in the bright Florida sun right away. Well worth the moneyRead more
14 customers mention coverage, 13 positive, 1 negative
Customers are satisfied with the paint's coverage, noting it spreads well and covers more than 35 square feet, with one customer mentioning it worked well on a 35-foot motorhome.
Excellent product. Goes on easy and the coverage is great. I sealed the roof on my 42 foot 5th wheel....Read more
it is easy to apply and coverage is good when dried it leaves a flexible membraneRead more
...Very easy to use - goes on like paint / great coverage / levels nicely....Read more
...Easy to apply with three knot brush. Spreads well but thinly. Dries to touch in half of a warm day, but wait at least 24 hours to recoat....Read more
12 customers mention heat reduction, 11 positive, 1 negative
Customers report that the roof coating effectively reduces temperatures, with one customer noting that it made sitting on the roof more comfortable.
...of repairs on my roof during sunny and 95° temps, I did not feel hot sitting on the roof nor did I get burns from the shingles being super hot like...Read more
...the corrugated metal roof on the chicken coup and it lessened the radiated heat big time. Not as good as a big oak tree but pretty darn good....Read more
Great product! Reduced galvanized roof temperatures on animal hutches by 30 degrees; used a laser temperature reader to confirm....Read more
...but when applied thick it does seem to lower the heat penetration in my non insulated Garage roof so I'm happy with that .Read more
16 customers mention durability, 9 positive, 7 negative
Customers have mixed experiences with the roof coating's durability, with some reporting it lasts for years while others find it not durable and note issues with shingle erosion.
Durable and easy to apply! Brought temp Down just by painting roof of a shed with itRead more
...days later and it immediately started sticking to my boots and peeling up....Read more
...yesterday and today it's rained about 3 inches, and no shingle erosion at all. it also does a great job of taking on the brutal texas heat....Read more
...Note that once opened, this paint will not store well. It congeals to a large bucket of soft rubber. Probably why it works well on roof.Read more
One month in, great so far!
5 out of 5 stars
One month in, great so far!
SUMMARY: Applied this to an EPDM rubber membrane roof on a Washington, DC rowhouse. The black rubber membrane used to be burning hot in the sun. Now it's cool to the touch. Easy to apply, and working great for the first month. Definitely requires two or more coats. 5 gallons covered about 960 square feet (2 coats X 480 sq. ft. roof). LONG VERSION In total this took one person about 10 hours over three days to put two coats on a 480 square foot roof. Goes on easy, cleans up with water just like any exterior-grade latex paint. Day 1 was cleaning and repairing. I used a hose rather than a pressure washer to avoid damaging the rubber membrane, and an old broom to gently scrub the surface. Washed every nook and cranny twice. After drying, I applied roofing caulk to every loose bit of membrane. Time = 3 hours. Day 2 was the first coat. I spent more to buy single gallons so that my DIY self wouldn't have to haul one giant 5-gallon bucket up a ladder. Brush-painted all the edges and around the HVAC unit on the roof. Used a 3/8" utility grade roller with 5-foot extension handle. Rolled on just like any moderately-thick paint would. It dried FAST (humidity was low) and was dry to the touch in 30 minutes, so I had to be careful and not pour too much into the roller pan at once or else it would skin over before I was done. Time = 4 hours including set-up and clean up. Day 3 was the second coat, same as the first but a little easier because I had all the equipment in place and the experience from Day 1. A small amount of black still showed through. I decided to skip the third coat because I was out of paint and the roof was cool to the touch already. Tip: Wear sunglasses! It was crazy bright up there with one coat already on. Time = 3 hours including clean up. One month later: No run-off, drips, or other visible damage after multiple rainy days. The top floor of the house is staying nice and cool, although the weather hasn't gotten very hot here yet. The real test will be the 98 degree and sunny days in July. The roof is at least 50 degrees cooler than before but it's hard to say exactly how that's impacting the interior temperature. See picture for how well the FIRST coat covers the black membrane. This was after I used one gallon on an area about 12 x 18 feet. If I remember, I will try to update this post in 6 months once we've made it through summer.
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Top reviews from the United States

  • 5 out of 5 stars
    Very high quality product, easy application and clean up. Super user friendly!
    Reviewed in the United States on August 17, 2025
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    Awesome product! Goes on like a really thick latex paint. No need to stir it up first or anything. All you need is a paint roller with a 3/4 inch nap and a long screw on handle. I recommend pouring a gallon or two into a clean five gallon bucket and using a drop-in five gallon bucket grid. When applying, leave plenty on the roller, roll it on using only the weight of the roller. This allows it to lay it on thick! Clean up is easily while it is still wet, only water and mild soap is needed. Sprays off with a water hose when fresh. Dry to the touch in around 5 or 6 hours, full cure in 24 hours in warmer climates, with around 50% humidity.

    Very high quality product, easy application and clean up. Super user friendly!
    Very high quality product, easy application and clean up. Super user friendly!

    Awesome product! Goes on like a really thick latex paint. No need to stir it up first or anything. All you need is a paint roller with a 3/4 inch nap and a long screw on handle. I recommend pouring a gallon or two into a clean five gallon bucket and using a drop-in five gallon bucket grid. When applying, leave plenty on the roller, roll it on using only the weight of the roller. This allows it to lay it on thick! Clean up is easily while it is still wet, only water and mild soap is needed. Sprays off with a water hose when fresh. Dry to the touch in around 5 or 6 hours, full cure in 24 hours in warmer climates, with around 50% humidity.

    14 people found this helpful
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  • 5 out of 5 stars
    Excellent product
    Reviewed in the United States on April 9, 2026
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    Goes on easily; good for 5-7 years; saves replacing roofs!

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  • 5 out of 5 stars
    Good body to it, goes on smoothly, takes a little while to dry
    Reviewed in the United States on April 16, 2024
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    This product was the most affordable of the roof coatings that I shopped. I therefore started by ordering just 5 gallons in order to give it a try before spending anymore time or money on it. I needed a rubberized product that I could paint over asphalt architectural shingles, in order to reduce the heat absorption of my Florida roof and at the same time increase the life expectancy of my shingles. I am happy to report that this product goes on smoothly with good body and coverage. It has the affect of reflecting most of the sun's energy right back where it came from while sealing all nokes and crannies in and around the shingles. It will also stop the continued erosion of the shingle coating. Before applying the white coating I would burn my hand when touching the shingles on a sunny day. After applying it, I can rest my hand on my roof on the sunniest day and it actually feels cool. This is after just one coat. I do think for appearance sake my roof would look more even and finished with a second thin coat. And I do like the bright white finish. I have been wanting to do this project for a long time but had been dreading it. I thought it would be much more difficult. What a relief to go into the stormy season with this upgrade. I couldn't give the product a 5 star rating for longevity or endurance because it was applied only a few months ago. I will update my review after some time and some storms have passed.... Additional information, now that some time has passed I can report that this product works wonderfully on the architectural shingles and on my metal roofs. It grabs the roof and becomes a part of it. I was right about needing a thin second coat. It makes a big difference in appearance and in weather proofing. But the second coat spreads so far that it goes on very quickly and easily and, thankfully affordably. A note of caution; don't make the first coat too thick or it takes a couple of days to completely dry and be rain safe. I tried putting a thick first coat on my metal roof to save time and it didn't completely dry a day later when we got a rain shower. Most of it did wash off. Remember, it is water based. However, having learned that lesson and applying thin coats and not leaving thick spots, this stuff is amazing once it is dry. It is as sturdy and rubbery as the sole of your tennis shoe. It says 6 hours to be rain proof but it is really more like 18 hours so check your weather forecast carefully before you start to apply it.

    80 people found this helpful
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  • 5 out of 5 stars
    One month in, great so far!
    Reviewed in the United States on May 12, 2026
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    SUMMARY:

    Applied this to an EPDM rubber membrane roof on a Washington, DC rowhouse. The black rubber membrane used to be burning hot in the sun. Now it's cool to the touch. Easy to apply, and working great for the first month. Definitely requires two or more coats. 5 gallons covered about 960 square feet (2 coats X 480 sq. ft. roof).

    LONG VERSION

    In total this took one person about 10 hours over three days to put two coats on a 480 square foot roof. Goes on easy, cleans up with water just like any exterior-grade latex paint.

    Day 1 was cleaning and repairing. I used a hose rather than a pressure washer to avoid damaging the rubber membrane, and an old broom to gently scrub the surface. Washed every nook and cranny twice. After drying, I applied roofing caulk to every loose bit of membrane. Time = 3 hours.

    Day 2 was the first coat. I spent more to buy single gallons so that my DIY self wouldn't have to haul one giant 5-gallon bucket up a ladder. Brush-painted all the edges and around the HVAC unit on the roof. Used a 3/8" utility grade roller with 5-foot extension handle. Rolled on just like any moderately-thick paint would. It dried FAST (humidity was low) and was dry to the touch in 30 minutes, so I had to be careful and not pour too much into the roller pan at once or else it would skin over before I was done. Time = 4 hours including set-up and clean up.

    Day 3 was the second coat, same as the first but a little easier because I had all the equipment in place and the experience from Day 1. A small amount of black still showed through. I decided to skip the third coat because I was out of paint and the roof was cool to the touch already. Tip: Wear sunglasses! It was crazy bright up there with one coat already on. Time = 3 hours including clean up.

    One month later: No run-off, drips, or other visible damage after multiple rainy days. The top floor of the house is staying nice and cool, although the weather hasn't gotten very hot here yet. The real test will be the 98 degree and sunny days in July. The roof is at least 50 degrees cooler than before but it's hard to say exactly how that's impacting the interior temperature.

    See picture for how well the FIRST coat covers the black membrane. This was after I used one gallon on an area about 12 x 18 feet.

    If I remember, I will try to update this post in 6 months once we've made it through summer.

    One month in, great so far!
    5 out of 5 stars
    One month in, great so far!
    Reviewed in the United States on May 12, 2026

    SUMMARY:

    Applied this to an EPDM rubber membrane roof on a Washington, DC rowhouse. The black rubber membrane used to be burning hot in the sun. Now it's cool to the touch. Easy to apply, and working great for the first month. Definitely requires two or more coats. 5 gallons covered about 960 square feet (2 coats X 480 sq. ft. roof).

    LONG VERSION

    In total this took one person about 10 hours over three days to put two coats on a 480 square foot roof. Goes on easy, cleans up with water just like any exterior-grade latex paint.

    Day 1 was cleaning and repairing. I used a hose rather than a pressure washer to avoid damaging the rubber membrane, and an old broom to gently scrub the surface. Washed every nook and cranny twice. After drying, I applied roofing caulk to every loose bit of membrane. Time = 3 hours.

    Day 2 was the first coat. I spent more to buy single gallons so that my DIY self wouldn't have to haul one giant 5-gallon bucket up a ladder. Brush-painted all the edges and around the HVAC unit on the roof. Used a 3/8" utility grade roller with 5-foot extension handle. Rolled on just like any moderately-thick paint would. It dried FAST (humidity was low) and was dry to the touch in 30 minutes, so I had to be careful and not pour too much into the roller pan at once or else it would skin over before I was done. Time = 4 hours including set-up and clean up.

    Day 3 was the second coat, same as the first but a little easier because I had all the equipment in place and the experience from Day 1. A small amount of black still showed through. I decided to skip the third coat because I was out of paint and the roof was cool to the touch already. Tip: Wear sunglasses! It was crazy bright up there with one coat already on. Time = 3 hours including clean up.

    One month later: No run-off, drips, or other visible damage after multiple rainy days. The top floor of the house is staying nice and cool, although the weather hasn't gotten very hot here yet. The real test will be the 98 degree and sunny days in July. The roof is at least 50 degrees cooler than before but it's hard to say exactly how that's impacting the interior temperature.

    See picture for how well the FIRST coat covers the black membrane. This was after I used one gallon on an area about 12 x 18 feet.

    If I remember, I will try to update this post in 6 months once we've made it through summer.

    Sending feedback...
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    Thanks, we'll investigate in the next few days.
  • 4 out of 5 stars
    Looks impressive for the price! Time will tell.
    Reviewed in the United States on October 27, 2025
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    Used on our 2015 40’ destination trailer roof- Roof was very worn but had no leaks - did all the proper prep before application. Retired painter - so I know prep work is key to lasting results. Very easy to use - goes on like paint / great coverage / levels nicely. (Used brush and roller to apply) Applied two thin coats and still had enough left for another coat.

    Will see how it holds up over the winter / if it fails / I will be back to let you all know. (Applied sept 6 & 7th 2025) (waited a day between coats) if it still looks great in the spring I will upgrade this review to a 5.

    Pic (1) shows cleaned and prepped

    Pic (2) shows first (thin) coat

    (sorry didn’t get a final pic - but she looks new again - totally white!

    Very happy with the look - plan to recoat next summer / then every other year.

    Looks impressive for the price!  Time will tell.
    Looks impressive for the price!  Time will tell.

    Used on our 2015 40’ destination trailer roof- Roof was very worn but had no leaks - did all the proper prep before application. Retired painter - so I know prep work is key to lasting results. Very easy to use - goes on like paint / great coverage / levels nicely. (Used brush and roller to apply) Applied two thin coats and still had enough left for another coat.

    Will see how it holds up over the winter / if it fails / I will be back to let you all know. (Applied sept 6 & 7th 2025) (waited a day between coats) if it still looks great in the spring I will upgrade this review to a 5.

    Pic (1) shows cleaned and prepped

    Pic (2) shows first (thin) coat

    (sorry didn’t get a final pic - but she looks new again - totally white!

    Very happy with the look - plan to recoat next summer / then every other year.

    6 people found this helpful
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  • 5 out of 5 stars
    Great RV/ trailer roof waterproof sealer.
    Reviewed in the United States on April 22, 2026
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    I haven't put it on yet. It's for my 5th wheel camper. But I've used before and it works great. Always be prepared to apply at least 2 coats for the best seal. Also clean good first.

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  • 5 out of 5 stars
    Great product for the price would recommend it to anybody don’t change the technology
    Reviewed in the United States on April 29, 2026
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    Love this product and it works great and takes several coats but I am very pleased with the application for ease of application my age even though I’ve done this all my life it was super easy to do and I believe I’m already seeing some results recommend this product to anybody who is looking for energy savings and Ease of application. Also had to use a little bit more than I anticipated but that’s OK. Should’ve taken this up there and taking a photo didn’t have time.

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  • 5 out of 5 stars
    roof paint
    Reviewed in the United States on April 30, 2026
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    Worked really well on camper roof. Note that once opened, this paint will not store well. It congeals to a large bucket of

    soft rubber. Probably why it works well on roof.

    Sending feedback...
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Product Summary: Rust-Oleum 710 Elastomeric Roof Coating, 5 Gallon, White

From Rust-Oleum

4.6 out of 5 stars, 548 ratings

Customer reviews

Price

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About this Item

  • 84% initial reflectivity
  • 74% Weathered reflectivity
  • Rain resistant in 6 hours

Product Description

Rust-Oleum 710 Elastomeric Roof Coating provides a high initial reflectivity value of 80%, energy efficiency, long term durability and excellent resistance to weathering and dirt pick-up. Meets and/or exceeds the standards established in ASTM D 6083. Waterproofs and weatherproofs metal, weathered single-ply, asphalt built-up and modified bitumen roofing systems.

Options Available

Size

  • 128 Fl Oz (Pack of 2)
  • 640 Fl Oz (Pack of 1)

Pattern Name

  • 10-Year Warranty
  • 15-Year Warranty
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Important Information

Proposition 65 Warning for California Consumers

WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov

Proposition 65 Warning for California Consumers

WARNING: Cancer - www.P65Warnings.ca.gov

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